A SEARCH ~ FIRST PR CONSULTANCY. WE MAKE BRANDS AND AGENCIES FAMOUS WITH CREATIVE DIGITAL PR CAMPAIGNS.
IDEAS LIKE THIS
Reimagined Children's Books
For Surfshark, a security VPN provider, this campaign took classic and beloved novels, and turned them into children's books that warned kids about the dangers of online safety gaining links in PC Mag and Newsweek. *Neomam Studios
Frank Lloyd Wright's Houses
For Angi, this campaign explored Frank Lloyd Wright's unbuilt homes, creating beautiful 3D renders and a detailed floor plan of each one. The project appeared in ArchDaily and Wallpaper. *NeoMam Studios
Freelancer Pay Gap
For ZenBusiness, a company that helps small businesses off the ground, the campaign explored if the gender pay gap exists for freelancers who set their own rate. Spoiler: It does! This gained a full write-up in Bloomberg. *NeoMam Studios
The Eras Tour Spending Report
For NetVoucherCodes, we wanted to capitalise on Taylor Swift's UK leg of her Eras Tour and so worked with an economist to calculate the economic impact of her shows on the UK economy, with links on The Independent and Insider.
Bucket List Experiences
For Go2Africa, we looked at the top most sought-after bucket list experiences in 2025. The campaign gained over 50k sessions to the landing page and landed links in Time Out, Forbes and The Mirror and more.
Largest Residential Homes
For Angi, we looked at the largest residential homes in each U.S state. Each home was beautifully illustrated into minimalist posters gaining links in a plethora of home and interiors press gaining over 100 high-quality links. *NeoMam Studios
ON PUBLICATIONS LIKE THIS
FOR CLIENTS LIKE THIS
WE OFFER THREE SERVICES
We like to keep things simple, so at Heroine we only offer three specialised services.
01
Concepting
Great ideas are hard to come by, but finding great ideas people is even harder to find. At Heroine, creative ideation is my speciality. I’ve had years of experience only coming up with ideas for every corner of the internet and crafting my own unique process towards it.
I help agencies formulate creative ideas that put them ahead of their competitors. This can look like:
- Concept decks – 3 ideas in a pitch-ready deck including the concept, methodology, example assets and outreach strategy
02
Digital PR
Earning backlinks for SEO whilst nurturing your brand is what digital PR is all about. I create holistic digital PR campaigns that will see your website increase in rankings while pitting you against the big players.
As an ideation specialist, I create digital PR campaigns and stories that resonate with your audience while appealing to the journalists that will get you in the news. I design stories by coming up with unique concepts that I pair with watertight data, beautiful visuals and a killer outreach strategy to get ahead.
03
Training
Whether you’re an established agency looking to upskill your current team or a brand testing the waters with digital PR, I offer bespoke training sessions:
- Intensive introduction to digital PR
- Ideation workshops
- Reactive PR and running a press office
- One-off consultancy calls
All training sessions are tailored to your team based on their unique challenges and client base, meaning I’m never teaching the same thing.
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